Practice Areas

BD&E are strategic branding consultants with expertise in specific practice areas

EDUCATION

We may not be lecturing from the front of a classroom, but we could teach a master class in developing brands and marketing strategies to help educational institutions reach their goals.

From K-12 to law schools, our Education Practice has the experience necessary to help schools increase enrollment and raise the funds they need to prosper.

How do we do it? We do our homework to understand the specifically unique characteristics and capabilities each school offers, then we lean on all we’ve learned building educational brands for nearly 25 years.

Whether it’s public or private, small or large, grad or undergrad, brick-and-mortar or online, we have the experience needed to drive student enrollment and reach development goals.

View our Case Studies:
Gustavus: Brand Education website + booklet
Edinboro: Admissions advertising

FINANCIAL SERVICES

When it comes to maximizing an investment, protecting assets, or building a brighter economic future, people turn to our financial services clients.

Why? Because our Financial Services Practice helps drive brands for our clients that demonstrate true value to their customers.

Throughout the years we’ve helped a wide range of financial services companies reach new prospects and grow deeper relationships with existing clients. Our experience includes banking, wealth management, insurance, mutual funds, venture capital and securities firms.

That wide-ranging experience helps us understand the unique needs and audiences of each subset of the financial services industry, and that expertise delivers results.

View our Case Studies:
Henderson Brothers: Website
Gleason: Brand Strategy Development

NONPROFIT

Staying true to a mission, building and maintaining a donor base, working within a budget and managing resources—these challenges, and then some, are common for nonprofit organizations.

Our Nonprofit Practice helps each of our clients to ensure its brand is telling a story that connects with donors and engages advocates.

Over the years we’ve proudly helped large foundations, charitable organizations and institutes reach and exceed their goals.

CORPORATE

From penetrating new markets to growing revenue, our Corporate Practice helps supercharge growth.

For more than 40 years our team of strategists, consultants, creatives, thinkers and doers have helped numerous clients across dozens of industries.

During that time we’ve gained valuable insights that have built our practice expertise. We’ve also learned that each company we work with is different and has its own unique goals.

While each company is different, our job is always the same–help it compellingly articulate its brand in the marketplace, achieve its marketing objectives, and prosper.

View our Case Studies:
Heinz: Heinz Field
Southpaw: Website

CLIENTS WE'VE HELPED

Alcoa logo
BNY-Mellon logo
Carnegie Mellon logo
Fairmont logo
Federated logo
Fidelity logo
Franklin & Marshall College
Good Year logo
Heinz logo
Merrill Lynch logo
Pitt logo
PNC logo
PPG logo
UPMC logo
Wabtec logo
WVU logo