![GAC_BrandNarrative_HEADER Gustavus Adolphus College](https://k3yac0.p3cdn1.secureserver.net/wp-content/uploads/2019/06/GAC_BrandNarrative_HEADER.jpg?time=1722040341)
CLIENT
Gustavus Adolphus College
PROJECT
Brand Revitalization Initiative
PRACTICE AREA
Education
SERVICES PROVIDED
Research & Analytics
Brand Positioning & Messaging
Identity Development
Brand Management
Social Media Strategy
Web Design
User Experience Design
Print Design & Production
Video Development
Content Development
A branding revitalization and so much more.
More than 10 years ago, BD&E partnered with Gustavus Adolphus College to develop a comprehensive brand positioning strategy. The result? “Make Your Life Count.” A perfect articulation of the College’s core values of excellence, community, justice, service and faith.
After more than a decade, was that message still resonating with the school’s audiences?
BD&E conducted extensive research that revealed that over time an even stronger connection had developed between “Make Your Life Count” and the values of the College. BD&E was able to combine that brand positioning, with compelling alumni outcome stories, to create powerful new enrollment marketing tools, resulting in considerably higher yield and increased brand awareness.
![2022_GAC_MockupDevices Gustavus Aldolphus College website](https://k3yac0.p3cdn1.secureserver.net/wp-content/uploads/2022/01/2022_GAC_MockupDevices.png?time=1722040341)
At BD&E we deeply believe brands aren’t created, they are discovered. Our job is to seek them out, give them focus and make sure they are expressed with uncommon passion.
![GAC_MYLC_WHT_7406](https://k3yac0.p3cdn1.secureserver.net/wp-content/uploads/2019/04/GAC_MYLC_WHT_7406.png?time=1722040341)
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![GAC_BrandNarrative_Spread Gustavus Adolphus College Book](https://k3yac0.p3cdn1.secureserver.net/wp-content/uploads/2019/06/GAC_BrandNarrative_Spread.jpg?time=1722040341)
![GAC_BrandNarrative_Page01 Gustavus Adolphus College Book](https://k3yac0.p3cdn1.secureserver.net/wp-content/uploads/2019/06/GAC_BrandNarrative_Page01.jpg?time=1722040341)
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