CLIENT
Gustavus Adolphus College
PROJECT
Brand Revitalization Initiative
PRACTICE AREA
Education
SERVICES PROVIDED
Research & Analytics
Brand Positioning & Messaging
Identity Development
Brand Management
Social Media Strategy
Web Design
User Experience Design
Print Design & Production
Video Development
Content Development
A branding revitalization and so much more.
More than 10 years ago, BD&E partnered with Gustavus Adolphus College to develop a comprehensive brand positioning strategy. The result? “Make Your Life Count.” A perfect articulation of the College’s core values of excellence, community, justice, service and faith.
After more than a decade, was that message still resonating with the school’s audiences?
BD&E conducted extensive research that revealed that over time an even stronger connection had developed between “Make Your Life Count” and the values of the College. BD&E was able to combine that brand positioning, with compelling alumni outcome stories, to create powerful new enrollment marketing tools, resulting in considerably higher yield and increased brand awareness.
At BD&E we deeply believe brands aren’t created, they are discovered. Our job is to seek them out, give them focus and make sure they are expressed with uncommon passion.
