Gustavus Adolphus College
Brand Education Website and Yield Brochure
Research & Analytics
Brand Positioning & Messaging
Brand Launch Strategy & Planning
Social Media Strategy
User Experience Design
Print Design & Production
It started as a branding initiative and became so much more
More than 10 years ago, BD&E partnered with Gustavus Adolphus College to develop a comprehensive brand positioning strategy. The result? “Make Your Life Count.” That brand was an articulation of the College’s core values of excellence, community, justice, service and faith.
After more than a decade, was that message still resonating with the school’s audiences?
BD&E conducted extensive research that revealed that over time an even stronger connection had developed between “Make Your Life Count” and the values of the College. BD&E was able to combine that brand positioning, with current alumni outcomes, to create powerful new enrollment marketing tools, resulting in considerably higher yield for accepted students.