Gustavus Adolphus College
CLIENT

Gustavus Adolphus College

PROJECT

Brand Education Website and Yield Brochure

PRACTICE AREA

Education

SERVICES PROVIDED

Research & Analytics
Brand Positioning & Messaging
Identity Development
Brand Launch Strategy & Planning
Social Media Strategy
Web Design
User Experience Design
Print Design & Production
Video Development

It started as a branding initiative and became so much more

More than 10 years ago, BD&E partnered with Gustavus Adolphus College to develop a comprehensive brand positioning strategy. The result? “Make Your Life Count.” That brand was an articulation of the College’s core values of excellence, community, justice, service and faith.

After more than a decade, was that message still resonating with the school’s audiences?

BD&E conducted extensive research that revealed that over time an even stronger connection had developed between “Make Your Life Count” and the values of the College. BD&E was able to combine that brand positioning, with current alumni outcomes, to create powerful new enrollment marketing tools, resulting in considerably higher yield for accepted students.

Gustavus Adolphus College Website

At BD&E we deeply believe brands aren’t created, they are discovered. Our job is to seek them out, give them focus and make sure they are expressed with uncommon passion.

Gustavus Adolphus College iPad
Gustavus Adolphus College Website
Gustavus Adolphus College Book
Gustavus Adolphus College Book
Gustavus Adolphus College Book
Gustavus Adolphus College
Gustavus Adolphus College
Gustavus Adolphus College