CLIENT
Trocaire College
PROJECT
Website Development
PRACTICE AREA
Education
SERVICES PROVIDED
Web Design & Development
User Experience Design
Brand Positioning & Messaging
Research & Analytics
Careers of Achievement, Lives of Purpose.
A website serves as an organization’s front door to the world. It must be welcoming, engaging and accessible while conveying the brand essence of the organization. Trocaire College had last updated their website in 2016, and needed a new site better aligned to their current brand.
We needed a new look, but more than that, we needed a website that could drive enrollment.
“Trocaire’s website had become similar to our college catalog—a repository for everything. We needed a new look, but more than that, we needed a website that could drive enrollment and speak to our external constituents. The new site is now a place we are excited to drive prospects to. And they don’t have to navigate through content that is not relevant to their needs.”
- Jacqueline S. Matheny, Special Assistant to the President for External Affairs -
RESULTS
Trocaire College’s new website, collateral materials and videos accomplish two important goals. They both attract and inform potential students, the majority of whom are nontraditional, and convey to employers the vital role the institution plays in preparing the region’s workforce for high-demand, high-paying jobs in healthcare and technology.