TROCAIRE COLLEGE
Website

BD&E began its partnership with Trocaire College (Buffalo, NY) in January 2020, and in the months that followed, the school’s brand was brought to life. Applying extensive experience in higher education marketing, our team created enrollment collateral, videos, television and radio spots, and implemented both traditional and digital advertising plans. To cap off this effort, BD&E began collaborative work with the Trocaire website planning team to reimagine the Trocaire website.

Allowing for an improved user experience, BD&E provided an updated site architecture focused on an intuitive navigation structure and consistent information patterns. Other features include the creation of an updatable staff directory, enhanced search functionality, audience navigation and social media integration. The new site is admissions-driven, highlighting the various program offerings Trocaire provides to prospective students with clear and strategically placed calls to action. Successfully launched in September, this new website completes a branded suite of marketing materials for Trocaire. It also won a Gold Award in the 37th Annual Educational Advertising Awards, a nationally recognized competition for higher education marketing and advertising.