Edinboro University is partnering with BD&E on a comprehensive re-brand and positioning across a wide range of student recruitment and alumni engagement initiatives.
As part of that effort, a revamp of the alumni publication, The Boro, driven by the University’s Marketing and Communications team, along with BD&E’s creative approach to the publication, amplifies the University’s connection with its alumni. The Spring 2019 issue, titled “The Helpers,” features stories of faculty and alumni making a difference in their communities, and highlights other campus and University news and initiatives. Internal and external stakeholders are giving The Boro rave reviews.
“We couldn’t be more pleased with the new edition of the magazine. It is getting rave reviews from alumni and friends, as well as the campus community. More than the positive feedback—which is great—by all indications the magazine is ‘working’ for us, connecting alumni and leading to media placements tied to featured stories.”
— Angela J. Burrows, MPM | Vice President for Marketing and Communications