One Vision. One Youngstown.
Hometown pride runs deep in Youngstown, Ohio. So, when the decision was made to combine its two existing high schools into one, administrators set out to establish a unifying strategy.
The vision was clear. The consolidation would enhance educational opportunities for students, optimize resources to benefit academic programs, and expand career pathways for all students.
Some challenges were also clear. A new school needs a new identity system, and something to rally students, parents, faculty and administration in a way that connects them as one community. That’s where BD&E came in. To bolster the district’s identity, a redesigned “Y” logo and signature were developed systematically. The boldly branded palette represents strength, unity and diversity. Our team then designed and fabricated a new mascot figure depicting resilience and wisdom—qualities that align with the district’s vision of supporting and empowering its students under the moniker “Defenders.”
BD&E is proud to be part of Youngstown City School District’s success in launching a community initiative with an enthusiastic focus on education.