Nationally known as pioneers in collateralized lending, TriState Capital Bank is staying ahead of mobile banking trends with the launch of its digital lending platform.

For this exciting new offering, BD&E developed and executed a multifaceted market launch plan. Integrating email and direct mail marketing, the program also included a tutorial video for user onboarding, and a shorter version for use as a nimble sales tool. Graphic animation brightly combines with the content to engage viewers in learning about the product features designed to provide streamlined access to liquidity.

Since the launch, the program has surpassed set goals for the quarter and is going strong. As valued partners since the Bank’s inception 10 years ago, BD&E has assisted TriState Capital in its ongoing efforts in strategic marketing and branding. Today, the Bank has assets in excess of $6 billion.

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