Expect an Expert
When BD&E branded Henderson Brothers back in 2011, the positioning strategy behind “Expect An Expert” was to articulate their commanding level of experience and exemplary (heroic) service. We couldn’t have targeted that any better as we witness their continued growth and success in delivering insurance, employee benefits and retirement services to their customers.
With that kind of success comes many long-term and trusted relationships. One of those is with Shady Side Academy, a nationally respected private school in Pittsburgh for boys and girls in grades pre-kindergarten through 12. For 10 years Henderson Brothers has partnered with Shady Side Academy to manage the school’s very specialized needs. To showcase this case study, BD&E developed a long-format testimonial video, a 30-second promo spot and an informational brochure highlighting just how Henderson Brothers serves as a vital advisor to this venerable institution. A social media component supporting this campaign is set to launch later this summer.
BD&E is proud to partner with Henderson Brothers and showcase their industry leadership built on relationships, trust and superior expertise.