While we take great strength and wisdom from the lessons of yesterday, we understand that our greatest accomplishments are yet to be realized. For Youngstown State University, those words represent leadership and vision. More than a century ago, YSU was founded to provide educational opportunity in a region undergoing rapid industrialization and urbanization. Today,YSU recognizes the challenges and possibilities that lie ahead. In a strategic plan that includes a $100 million fund-raising campaign, YSU sees the critical need to prepare its students for tomorrow’s opportunities in an ever-widening global environment charged with advancements in new industries and technologies.
As true partners in the launch of the campaign, BD&E brought seasoned expertise in the development of campaign materials. For starters, we named the campaign “We See Tomorrow,” which set a strong framework to combine creative writing, mission articulation and custom photography in a compelling appeal. In addition, a set of accompanying pieces support The Foundation’s aim to raise funds for specific campus initiatives including endowed chairs and professorships, scholarship opportunities, a Student Success Center and construction of a new innovation and commercialization center. Through the clear vision of its leadership and the support of its alumni and community, YSU sees a very bright tomorrow.