BD&E recently developed a new series of TV and radio commercials for University of Detroit Mercy that features the voices of real students describing their experiences at the school in their own words.

Last year, BD&E worked with Detroit Mercy to comprehensively refresh their brand and create their current brandline “Build a Boundless Future.” We wanted to find out how it was resonating with the students. So we spent a day on campus, interviewing students and capturing their compelling stories. We then wove those authentic reflections with footage of Detroit Mercy’s beautiful campus in a creative and powerful media campaign.

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