Play It Forward Pittsburgh is a bold, new initiative that is working to transform Pittsburgh into The City of Organ Donor Champions.

They are bringing together the biggest names in Pittsburgh sports and medicine to launch a city-wide movement to increase organ donor registration, raise funds and awareness, encourage policy updates and change the way people feel about organ donation and transplantation. BD&E was recently enlisted to help lead the charge by developing an integrated campaign including this PSA to be broadcast and shown in-stadium during Steelers, Penguins, Pirates and University of Pittsburgh Panthers sporting events. Learn more about this life-changing campaign.