DRIVE BACK TO 1995
The Eagle Soars
Journey back to 1995—the beginning of BD&E’s long relationship with Federated Investors. By 1998, the company had grown to $85 billion in assets under management when its executive leadership team engaged BD&E to develop a new comprehensive branding strategy to take advantage of the booming U.S. investment management market.
BD&E streamlined the company’s name to Federated, designed a new corporate wordmark integrating their longtime iconic American bald eagle symbolism, and created the brandline “World-Class Investment Manager.” Today, Federated Hermes manages over $630 billion globally.
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