Own Your Future
For the latest TV spots produced for Community College of Allegheny County(CCAC), BD&E bauilt messaging around one simple but critical idea: student empowerment. In the crowded higher-ed landscape, our creative strategy put the spotlight on the individual. “One of a Kind” supports the belief that every student’s path is different—and at CCAC, their education can be just as individualized. The spots highlight CCAC’s broad mix of high-quality programs, flexible learning options and affordability.
Landing with a bold closing message—“Own your future…not owe it.”—we further emphasized CCAC’s offerings and distinctive opportunities to prepare students for what’s next.
BD&E led all aspects from concept through production, delivering again on our 20-year creative partnership with CCAC.