Know Y
Since 2023, BD&E has helped shape and define the Youngstown State University brand. Together, we set out to create a unified identity that reflects the determination, grit and pride that define YSU. The result was Know Y—a brand platform that celebrates that drive—where it comes from and what makes it possible, both on campus and in the community.
Today, Know Y is fully alive across campus and beyond. BD&E developed all the high-level admissions marketing collateral—from dynamic TV campaignsand environmental graphics to the flagship University viewbook and travel brochure—ensuring a clear and authentic brand voice with consistent visual branding throughout.
Building on this success, our latest initiative put the spotlight on the students—the heart of YSU—and how they find alignment within the offerings in each of the academic colleges. BD&E developed a suite of six distinctive viewbooks, each designed to capture the character and strengths of Youngstown State University’s academic colleges.
As the University’s creative and strategic partner, BD&E led every phase of development—from brand storytelling and content strategy to photography, design and production. Each piece delivers a compelling narrative that weaves together student and alumni voices with the defining attributes of each college.
The result is an integrated collection that brings YSU’s academic pathways and transformational student experience vividly to life.
And now you Know Y.