DRIVE BACK TO 1975
Driving Brands for 50 Years…Electrifyingly!
One of BD&E’s earliest branding projects in 1975 was a new logo and graphic identity system for Duquesne Light Company. In 2000, Duquesne Light returned to BD&E, asking us to refresh and modernize their entire brand.
Both brand rollouts included a full suite of assets, from vehicle fleets and signage to employee uniforms and consumer communications.
Duquesne Light Company provides the electricity that powers the lives of over 600,000 customers in southwestern Pennsylvania. Their unwavering commitment to safety, integrity, dependability, equity and community drives their mission to lead the region toward a cleaner, more equitable energy future.
We’re proud to have played a part in telling their story—one that’s truly larger than light. ⚡️
Follow our journey to the past on Instagram or LinkedIn throughout the year!
#bde50years