DRIVE BACK TO 2009

Shared Legacy brochure and inserts for WPC

Water, Land, Life.

Western Pennsylvania Conservancy (WPC), the state’s first conservancy, has protected more than 285,000 acres of natural lands since it was established in 1932. WPC has restored watersheds throughout Pennsylvania, saving many natural habitats to preserve diversity of life.⁠ WPC is possibly best known for its preservation of Fallingwater, the world-renowned house designed in 1935 by famed architect Frank Lloyd Wright.⁠

In 2009, BD&E supported silent and public phases of the $50 million fundraising campaign, “Shared Legacy,” by developing an oversized, high-quality case statement book with project inserts, campaign letterhead, on-site promotion at Fallingwater, and social media strategies, as well as two, two-minute videos and a campaign website with custom CMS to track progress.⁠⁠

🦉 Who has been to this iconic landmark?🦉

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