Thomas More University—Rebranded

Over the past four months, key members of the BD&E team spent days on campus in northern Kentucky intently listening, learning and gleaning the true essence of Thomas More University. We learned about a dynamic institution rooted in the liberal arts and the Catholic Intellectual Tradition, yet soundly focused on the future.

From our research, interviews and discussions, the brandline “Make It More.” was distilled. This brandline not only reinforces the University’s namesake, patron saint and exemplar, but it also provides a flexible platform that allows Thomas More University a myriad of ways to expound upon the many unique benefits the school offers each of its key audiences.

BD&E then developed and implemented a strategic media campaign to launch the new brand to Thomas More University’s core undergraduate audience in early October utilizing highly targeted television, radio and digital advertising.