Real-Life Solutions for Seniors
This summer we had the opportunity to help our client Southpaw Enterprises develop a hyper-focused digital advertising campaign targeted at administrators and operators of the 28,900 assisted living centers across the United States. Southpaw, based in Dayton, Ohio, designs and manufactures highly effective multi-sensory environment products that ease anxiety and tension—a challenge for assisted living residents who have been isolated due to the COVID-19 pandemic. BD&E worked with Southpaw to develop digital display ads that drove traffic to an informational product landing page through a sponsorship with Leading Age, a national aging services trade group. We are proud to join Southpaw in providing these essential organizations with valuable information on critical therapy solutions for their residents.