Pulling Out the Stops
2022 found Robert Morris University with a new president, a supercharged vision, and the vital need to better tell its story. RMU sits in a market with several acclaimed higher education institutions in its backyard, and its lack of brand accuracy was limiting the ability to attract students best suited for its unique high-value offerings. Working with BD&E, a new “Unstoppable.” brandline was created—a direct statement that sums up the desire, willingness and hard-edged determination to succeed that exudes throughout RMU. This new brandline, combined with bold visuals, became the foundation of a powerful new brand platform for RMU, and for BD&E to build an entire integrated marketing plan.
“Robert Morris University is excited about the future, and grateful for our strategic partnership with BD&E.” — Michelle Patrick, President, Robert Morris University
A brand essence video introduces the new brand and revitalizes awareness. Speaking to the inherent characteristics of Robert Morris students, the content uplifts the University’s role in providing resources for success.
Targeted media tactics are designed to generate impressions, increase web visits, inspire campus visits, and drive applications. Tactics showcase the new branding at every angle, including the website and all social media platforms.