CLIENT
Henderson Brothers
PROJECT
Brand Strategy Development & Website
PRACTICE AREA
Financial Services
SERVICES PROVIDED
Research & Analytics
Brand Positioning & Messaging
Identity Development
Brand Launch Strategy & Planning
Media Planning & Placement
Integrated Marketing Campaigns
Advertising
Web Design & Development
User Experience Design
Print Design & Production
Video Development
Delivering on expectations.
Established in 1893, Henderson Bothers is a highly respected leader in insurance-related services. Composed of experienced and dedicated professionals who protect and navigate clients through complex insurance interactions, Henderson Brothers offers expertise beyond compare. That said, they suffered from low brand awareness, and sustaining growth was proving to be a challenge without a solid brand strategy in place.
Through our extensive brand discovery and research, BD&E recommended a new brandline that better articulated the breadth of expertise at Henderson Brothers. “Expect an Expert” became the foundation of an integrated marketing campaign targeted to business executives.
Through placements in professional sports venues, a great fit for our targeted audience, we created a wide range of digital and traditional media placements. In addition, all marketing collateral and the development of a comprehensive new website enhanced customer experiences and improved accessibility to company services and information.
“Expect An Expert” encompasses the breadth of proficiency and the promise of exceptional service at Henderson Brothers.
“Through BD&E’s brand process, they uncovered one thing to be true, the people of Henderson Brothers were true experts in every area of our business. For 125 years, our experts have taken pride in helping clients navigate insurance complexities. BD&E developed the brand position “Expect an Expert” to amplify this expertise, helping us to continue to differentiate and grow.”
- Tom Grealish, President, Henderson Brothers -
RESULTS
This multifaceted initiative increased recognition and dramatically elevated Henderson Brothers’ presence in the marketplace. It also better positioned the company as a best-in-class insurance brokerage firm and resulted in significant year-over-year growth.