Admissions Marketing & Advertising
Research & Analytics
Brand Positioning & Messaging
Brand Launch Strategy & Planning
Media Planning & Placement
Print Design & Production
For Those Who Strive
Colleges and universities are facing tough times. Not enough quality applicants. Cuts to funding. Adapting curriculum to meet a rapidly changing world. Edinboro University was facing all those challenges head on. They needed to find a way to appeal to the students that best fit what they had to offer.
BD&E’s research found that there’s a certain trait that defines the entire Edinboro community. And that’s grit. It’s a place for those willing to work, those willing to go the extra mile. It’s a place For Those Who Strive.
It’s a bold message. One that speaks to the type of student Edinboro wants.
Our creative strategy targeted students who were willing to work hard to improve themselves. And the results show it’s working.
increase in applications
increase in completed applications
increase in accepted students
increase in deposits
Awards & Recognition
2018 Collegiate Advertising Awards
Gold, Radio Series
Gold, Recruitment Print Series
Silver, Rave Reviews Poster
Silver, Outcomes Brochure
34th Annual Educational Advertising Awards
Gold, Highland Games Radio
Gold, Recruitment Print Package
Gold, Brand Essence Video
Silver, TV Spot
Bronze, At-A-Glance Piece
Bronze, Rave Reviews Poster
Bronze, Boro Alumni Magazine Spring 2018
Merit, Undergraduate Viewbook