Youngstown State University
CLIENT

Youngstown State University Foundation

PROJECT

Comprehensive Campaign

PRACTICE AREA

Higher Education

SERVICES PROVIDED

Naming
Identity Design
Brochure Design and Development
Direct Mail
Book Design and Production

Realizing a Vision of Tomorrow

Youngstown State University Foundation was launching a new comprehensive campaign to raise $100 million. The largest in institutional history, the campaign’s significance was critical in increasing enrollment, providing institutional sustainability, improving academic excellence, and promoting economic opportunities in the regional community of Youngstown, Ohio.

BD&E was retained to name the campaign and design a case statement brochure with program inserts and a direct marketing appeal. As the campaign closed, BD&E produced an 88-Page commemorative hard-bound book illustrating the Foundation’s philanthropic history intermingled with student profiles, alumni testimonials, and donor impact.

Youngstown State University Foundation
Youngstown State University Foundation Book Cover

BD&E’s extensive experience in developing strategic branding and marketing materials enables us to effectively communicate each organization’s unique vision.

Youngstown State University Foundation
Youngstown State University Foundation

“It was kind of a blur. We put our heads down and worked and worked and worked. You wake up and suddenly, here we are…It’s just very gratifying to know how many people love this University.”

- President Jim Tressel -

“Even in the two months since the We See Tomorrow campaign officially concluded, donors have come forward to offer more support.”

- Paul McFadden, YSU Foundation President -

RESULTS

The success of the campaign exceeded expectations with statistics that demonstrate the campaign’s wide-reaching appeal and effectiveness. The commemorative book was resoundingly received by donors and friends at a celebratory event.

$26M

Additional Campaign Contributions

32K

Total Donors

40

Gifts of $1M +

57

Gifts of $100K +