Passion, Perseverance & Grit
Check out BD&E’s latest TV Spot for Edinboro University of Pennsylvania. This is the fourth television commercial in an award-winning integrated marketing campaign promoting this Pennsylvania regional university’s “For Those Who Strive” brand. BD&E developed this brand and strategy back in 2018.
Based upon the ethos of passion, perseverance and grit that is deeply ingrained at Edinboro, “For Those Who Strive” is an authentic and true brand message for this institution. It connects with targeted prospective students, the existing campus community and alumni. This most recent TV spot celebrates Edinboro’s 160-year history in an ever-changing world, and its strong, solid position within the shifting higher education landscape of Western Pennsylvania.
Over the past four years, BD&E has been recognized with 18 National Awards for its collaborative branding and marketing communications work with Edinboro University.