Focused On Occupational Therapists
BD&E launched the inaugural edition of Platform — a custom 32-page magazine tailored specifically for school-based occupational therapists. BD&E wrote, designed and produced this insightful publication to cater to the unique needs of therapists working in educational settings. Platform features three occupational therapists who share their experiences with Southpaw products along with showcasing equipment essential for classroom integration. The editorial style and captivating photography aim to inform and engage Southpaw readers.
This latest initiative underscores BD&E’s intergrated approach to showcasing Southpaw’s leadership in the occupational therapy space while providing valuable resources to its community. The publication is distributed to 25,000 therapists in the education sector located throughout the United States.
Since 2013, BD&E has been a trusted partner to Southpaw, guiding its brand journey every step of the way. From conceptualizing a comprehensive brand strategy and crafting a new corporate identity to executing an integrated marketing plan, we oversee all aspects of Southpaw’s marketing communications. This includes collateral materials, advertising initiatives, social media engagement, a monthly Pawprint eNewsletter, and the compelling Southpaw Stories testimonial series.