Fighting Scots Stepped Up!
Alumni engagement is an essential lifeline for all colleges and universities, and Edinboro University is no exception. Edinboro is committed to creating effective communication tools for this critical audience, and partners with BD&E on the University’s alumni publication, The Boro. Reaching over 56,000 households, the Spring 2020 edition focused on “The Fighters”—alumni, faculty and students navigating the obstacles and challenges presented by COVID-19. With timely content related to the pandemic, combined with a positive and hopeful outlook, the content and design were created to strategically align with the brand essence of the University: For Those Who Strive.