BD&E | A Century of Excellence

A Century of Excellence

For the past 20 years, BD&E has proudly partnered with TMS International to support its marketing communications initiatives. In honor of TMS’s historic centennial celebration, BD&E developed a comprehensive anniversary branding campaign that includes a custom 100th anniversary logo, a commemorative brochure, website graphics and a series of social media assets. The commemorative branding is being showcased throughout 2026, celebrating a century of achievement while looking ahead to the future.

We recommended the brand name be shortened to Cannon, and designed a customized wordmark. An evolution of the existing logo was created with an updated graphic depiction of a shear wave, connecting the visual brand to Cannon’s technical expertise in viscosity and flow measurement. In addition, we created a new brandline—Confidence Counts.—that reflects Cannon’s promise of precision, reliability and innovation.

TMS International sets the standard for on-site industrial services supporting steelmakers across the globe. Operating in 17 countries with a raw material procurement network spanning five continents, the company has built a legacy defined by operational excellence, innovation and enduring partnerships within the global steel industry. As TMS International celebrates its 100th anniversary in 2026, the milestone serves as a powerful reflection of the company’s remarkable growth and its lasting impact on the industries and communities it serves. Here’s to the next 100 years of excellence, leadership and innovation.