Exquisitely Wicked Waffles
What’s better than starting your day with a sumptuous meal paired with a custom coffee drink, cocktail or craft beer? In our opinion, owning a franchise that is renowned for making them.
When Pittsburgh’s favorite breakfast table chain Waffles, INCaffeinated set out to connect with potential franchise owners, they turned to BD&E to help serve up a fresh way to introduce the opportunity. Our team created two branded marketing pieces designed to make franchise information easy to find and even easier to explore: a franchisee-specific website outlining how to become a Waffles, INCaffeinated franchise owner, and an in-restaurant poster directing customers to learn more about getting involved.
The website gives prospective franchisees a clear look at the opportunity, and an easy first step to bring Waffles, INCaffeinated into their own community. The poster brings that same message into the restaurants themselves, turning existing brick-and-mortar locations into another touchpoint for connecting with future franchise owners.
Together, the pieces create a cohesive franchise marketing experience that takes the familiar Waffles, INCaffeinated brand and extends it beyond the breakfast table. For BD&E, it was an opportunity to help a terrific local brand grow. And we think that’s a pretty good way to start any day.