YOUNGSTOWN STATE UNIVERSITY FOUNDATION
Comprehensive Campaign

BD&E’s extensive experience in developing strategic branding and marketing materials enables us to effectively communicate each organization’s unique vision. For Youngstown State University Foundation, their new vision promised educational opportunity, academic excellence, and an unwavering commitment to their community and surrounding region. We helped YSUF to articulate and market this vision as the “We See Tomorrow” campaign.

BD&E was initially retained to name the campaign, after which we designed and produced a large-format case statement brochure featuring student and faculty profiles and stunning photography. Soon after, a fall appeal direct-mail campaign followed.

When the Foundation exceeded its original $100 million goal by $26 million, we were called upon once again—this time, to commemorate the campaign’s resounding success. BD&E and the YSU Foundation team collaborated to create an 88-page oversized coffee table book that compellingly takes viewers through a historical journey of philanthropy and vision, intermingled with bright, forward-facing student profiles, grateful alumni testimonials, and stories featuring the impact made by the generosity of donors.