BD&E’s latest client re-branding effort launched January 23.
Gleason is an elite team of financial and economic experts who aid attorneys, banks and corporations nationwide to solve complex financial and legal problems where value is unknown or in dispute. The internal brand launch took place at an off-site gathering of all partners and employees. The external brand launch happened immediately afterward via an email blast to the firm’s entire database, heralding a new era in the firm’s growth.
This comprehensive engagement included creation of a new name, logo, brandline, website, stationery package and signage. It also included development a new organizational structure, value statement and value proposition.