Branding and Label Design


Recycling is defined as the action or process of converting waste into reusable material. That’s exactly what one of BD&E’s newest clients, RECOLOR Paints, has been doing to revolutionize the paint industry for more than 10 years.

RECOLOR Paints recognized the problem with the abundance of paint wasted in the United States each year. The founders of the company set out to rescue discarded paint products and manufacture high-quality, colorful, recycled paint for use in professional and at-home settings alike. As the the company grew, prospered and expanded, RECOLOR Paints realized they were in need of a refreshed brand and packaging that would showcase their commitment to premium products and the environment. While most of the world was shut down, RECOLOR Paints contacted and retained BD&E at the height of the COVID-19 Pandemic to create a contemporary brand identity complete with a new logo design and product can labels for their entire line of 80+ paints.

As a result, RECOLOR launched their new rebrand as a leading recycled paint manufacturer in the U.S. and Canada with a large array of color and finish options for their interior, exterior and chalk paint lines. Read more about RECOLOR, and how you can purchase their products, on their newly rebranded website.