Pulling Out the Stops

2022 found Robert Morris University with a new president, a supercharged vision, and the vital need to better tell its story. RMU sits in a market with several acclaimed higher education institutions in its backyard, and its lack of brand accuracy was limiting the ability to attract students best suited for its unique high-value offerings. Working with BD&E, a new “Unstoppable.” brandline was created—a direct statement that sums up the desire, willingness and hard-edged determination to succeed that exudes throughout RMU. This new brandline, combined with bold visuals, became the foundation of a powerful new brand platform for RMU, and for BD&E to build an entire integrated marketing plan.

“Robert Morris University is excited about the future, and grateful for our strategic partnership with BD&E.” — Michelle Patrick, President, Robert Morris University