PRESBYTERIAN COLLEGE
Brand Development and Implementation

After extensive research and on-campus interviews, BD&E authentically and comprehensively repositioned Presbyterian College using a wide variety of high-level traditional, digital, and outdoor awareness marketing pieces to communicate the institution’s unique educational experience.

BD&E saw and understood that the students feel a sense of community and cherish the lasting relationships they build at Presbyterian College. After graduation, students leave with a degree that will help them achieve their goals and follow their dreams. The friendships made, the knowledge gained, and the sense of community realized provide an inspiration that stays with them far beyond leaving campus.

Through these values and ideals a new brand line was born, a double entendre speaking to Presbyterian College’s role in shaping exceptional lives: Be Inspired for Life.

To showcase the new brand positioning and to communicate its ties to Presbyterian College, BD&E initiated an internal brand launch for administrators, teachers, and staff prior to the public rollout.

BD&E combined unique messaging with authentic on-campus photography and created admissions-focused marketing materials, including posters, direct mail campaigns, travel brochures, viewbooks, and fast-fact pieces used for a variety of recruitment applications.

Under a deadline, BD&E also designed, programmed, tested, and launched a complete website to drive the College’s admissions campaign. Along with the recruitment-focused site, BD&E created a growth-driven sister site dedicated to the College’s School of Pharmacy.

BD&E also created a series of cohesive outdoor materials, including light pole banners and building signage throughout campus.

All in all, the strategic rollout and implementation brought Presbyterian College’s new brand positioning to the next level through comprehensive recruitment, on-campus and development communication materials, environmental campus graphics, advertising, digital media, print and video.