CLIENT
Robert Morris University
PROJECT
Brand Strategy
PRACTICE AREA
Education
SERVICES PROVIDED
Research & Analytics
Brand Positioning & Messaging
Brand Launch Strategy & Planning
Media Planning & Placement
Social Media Strategy
Integrated Marketing Campaigns
Advertising
Print Design & Production
Content Strategy & Creation
Video Development
UNSTOPPABLE
Robert Morris University exists to help students find their stride, rise to any challenge, and be ready to take on the future. Yet, after a century of serving students, expanding its campus, and growing its curriculum and offerings, RMU’s point of distinction felt, well, less than distinctive.
Then, in 2022, RMU’s new president made it her mission to revitalize this core strength. And communicate the promise and the power it holds to prospective students and the community at large.
Through extensive research and interviews, BD&E dug deep into RMU’s essence. We found a University that wouldn’t quit. From faculty to alumni to students, it was clear:
RMU is Unstoppable.
Like RMU, itself, the Unstoppable brand focuses on the students—who they are, the potential they hold, and all they can achieve.
