Active Learning in a Digital World

Today, online education opportunities and cyber schools are more sought-after than ever. BD&E’s long-time client, PA Distance Learning Charter School, wanted to effectively differentiate themselves in this crowded, varied market space.

Highlighting PA Distance’s unique interactive teacher-student relationships, hands-on learning and virtual classroom experience, BD&E produced a TV spot to increase brand awareness, drive engagement, pique student interest and grow enrollment for the upcoming 2021-2022 school year. Focused on the school’s distinctive approach to cyber education, the spot features PA Distance teachers who embody the essence of the brand—Where Teaching Still Matters. Also created by BD&E, this brandline authentically articulates the heart and soul of PA Distance teachers who bring value and excellence to their students each day.

PA Distance Learning Charter School, a public cyber charter school, has been serving Pennsylvania students in grades K-12 for more than 15 years. The blended learning model combines teacher-led live learning experiences with asynchronous learning activities, all while providing a personalized outlet for student success.