Act Out and Apply

Integrated marketing for higher education requires experienced knowledge of recruitment and enrollment management, combined with a strategically targeted media plan. For our clients, BD&E merges that knowledge with highly effective creative, developed in direct alignment with their brand platform to articulate a captivating message. Then, we accurately place that message for prospects to experience.

For Gustavus Adolphus College, our goals to generate awareness and drive applications are being achieved through a comprehensive plan composed of inbound marketing strategies—Google search, paid search, retargeting and geotargeting tactics. To bolster market saturation, we also included all major social media platforms, streaming video, audio and billboards.