A Summer Campaign That Turns Up the Heat
Ah, summer. The time to kick back, catch some rays, and head to the beach. But at the Community College of Allegheny County (CCAC), summer is the time to get ahead. This spring BD&E worked with CCAC to develop an awareness campaign targeting a broad range of doers who were not willing to take the summer off. We wanted to reach everyone from the CCAC student who wants to keep working toward their goal, to the visiting student, home from college, looking to pick up a few credits and save some dollars.
But taking classes at CCAC doesn’t mean you can’t have a summer. By focusing on flexibility and affordability, our messaging made it clear that there would still be opportunities to enjoy some summer fun.
We targeted prospective students across Allegheny County through a range of media channels, including outdoor, paid search, digital display, and social media advertising, all to ensure that CCAC is the answer to that timeless question: “What did you do this summer?”