When we work with a client, we walk the fine line between art and commerce. BD&E feels strongly that your project should be a visually stunning solution that makes good business sense. It should be on time, on budget, and creative. We want to hit the bull’s-eye from a brand perspective every time, using both our right and left brains.
How do we do this? BD&E has a tried-and-true system of methods, principles, and rules for regulating our branding.
Four key components guide our process. The rest is a secret. When you work with us, you’ll be in the know. It’s what helps differentiate us from our competitors, so we need to keep it quiet. For now.
In short, if you don’t have a vision for what your product and service can offer the marketplace, the effectiveness of your brand will be weak. We can help you define it.
You may have a clear vision of what your product or service can do, but if it’s not truthful, no amount of marketing communications, advertising, or brand building will make it sustainable. We can help you discover it.
What is it about your product or service that sets you apart from your competition? We can help you articulate it.
Do you have proof that your product or service does what it’s supposed to do? Do you have enthusiastic fans that are willing to say so? We can help you communicate it.