Paws-itively Perfect: Unveiling Trocaire College’s Vet Tech Program

BD&E partnered with longtime client Trocaire College in Buffalo, New York, for the exciting launch of their new Veterinary Technology program. With a new $5 million state-of-the-art facility, Trocaire will equip students with the skills necessary to succeed as the demand grows rapidly for vet techs, both in Western New York and across the country.
Trocaire College Postcard Campaign

To create awareness for the new program and drive enrollment, BD&E developed an integrated marketing strategy that included everything from an online video series to an informative direct mail campaign highlighting program benefits and employment opportunities.

Trocaire College Transit Shelter Advertising

Strategically placed throughout the community, outdoor and transit ads amplified program visibility, while engaging social media content fostered connections with prospective students in the veterinary field. Posters were created and distributed to local area veterinary clinics and high schools to promote interest in the program. Through targeted digital display ads, we further bolstered awareness, prompting inquiries and applications to the program.

BD&E is proud to partner with Trocaire College in their ongoing mission to help the people of Western New York find Careers of Achievement, Lives of Purpose.