Act Out and Apply
Integrated marketing for higher education requires experienced knowledge of recruitment and enrollment management, combined with a strategically targeted media plan. For our clients, BD&E merges that knowledge with highly effective creative, developed in direct alignment with their brand platform to articulate a captivating message. Then, we accurately place that message for prospects to experience.
For Gustavus Adolphus College, our goals to generate awareness and drive applications are being achieved through a comprehensive plan composed of inbound marketing strategies—Google search, paid search, retargeting and geotargeting tactics. To bolster market saturation, we also included all major social media platforms, streaming video, audio and billboards.
A tightly branded and timely conceptual theme, Act Out!, resonates with Gustavus prospects to inspire leadership, social justice, individualized purpose and passion to contribute their talents and skills to lift the greater good in local and global communities.
Gustavus Adolphus College is a private liberal arts college in Minnesota built on the core values of excellence, community, justice, service and faith. It is ranked #81 in the U.S. News & World Report National Liberal Arts category.