ROBERT MORRIS UNIVERSITY
Brand Strategy

After over 100 years of serving students, Robert Morris University’s campus, programs, and offerings had expanded tremendously. But its core strengths had become a little fuzzy. So had consumer perceptions. 

That all changed when, in 2022, Dr. Michelle Patrick took the helm. 

RMU’s new president brought a greater commitment to the University’s student-centered, professionally focused approach. A deep and personal understanding of the impact made on students’ futures. And a new drive to define and share the RMU story.

BD&E answered the call with extensive research and in-depth, on-campus interviews with students, faculty, alumni, and other key stakeholders. 

We learned that RMU is down-to-earth, not pretentious; hard-working, not entitled; scrappy, not meek. Its academic programs are rigorous, while a highly individualized approach gives each student the confidence to try, the freedom to fail, and the support to try again. 

It’s a combination that empowers transformation. And inspired a new brand.

Unstoppable. One powerful word. And promise.

For students who want a strong future and are willing to work for it, Robert Morris offers more than a high-quality education; it offers the opportunity to become Unstoppable.

BD&E rolled out this powerful message through video, outdoor, TV commercials, digital, eblasts, “real story” content, website updates, on-campus signage, and more. 

Aspirational and authentic. RMU’s new brand has become a rallying cry and point of pride. Students, faculty, and the University see their promise. And know they are Unstoppable.