BETHANY COLLEGE
Website

We began this project with a thorough review and audit of the existing website, along with a side-by-side analysis of other higher education sites, including direct competitors. Based on our research and planning, we were able to streamline the site architecture, focusing on an intuitive navigation structure and consistent information patterns. We drastically reduced the number of pages and eliminated repetitive content, making it easy for users to find what they are looking for.

Careful and collaborative project management was essential throughout. During the project, two key client contacts left their positions, requiring BD&E to step in. We quickly met with departing staff members to gather information needed to transition the project to new owners, and then oriented newly hired staff and provided training to bring them up to speed. The College had a small, yet diverse group of stakeholders who were directly involved in all stages of the project, from planning and research to the finished design concepts. Because the new site is admissions-driven, this included input from academic departments. We were able to navigate the needs of all the various constituents while still meeting the end goal of a polished, informative website.

The new Bethany College site includes custom design, engineering and programming, navigation designed to enhance user experience and functionality, the addition of videography, new photography, and essential social media components. The site is fully responsive and ADA compliant.