College-bound students have a vast array of choices: private or public, large or small, domestic or international, liberal arts or technical — the list goes on. Higher education is a broad marketplace, so one of the most significant benefits of branding is the focus it brings to an institution.
The key to higher education branding is to differentiate an institution from its competitors by identifying their specific personality defined by values. BD&E will help you through our proven process which has resulted in concrete statistical outcomes for our clients.
Since the brand is determined by those it serves (i.e., students, parents, donors, faculty and staff), the brand strategy must appeal to and relate to this audience. Venturing far beyond the “viewbook,” BD&E gives schools comprehensive strategies that advance their brand, drive excitement, and help them achieve institutional goals.