Branding brings focus. BD&E’s branding process brings colleges’ and universities’ core strengths to light. College-bound students have an array of choices: private or public, large or small, domestic or international, liberal arts or technical. Higher education is a broad marketplace. If you’re the perfect school for a student, we want that student to find you. Again and again.

Higher education branding differentiates an institution from its competitors by identifying a college’s or university’s specific personality defined by values. BD&E uses a proven process that results in concrete statistical outcomes for our clients.

Brand rises from the institution itself. It’s determined by those it serves (students, parents, donors, faculty, and staff), and our brand strategy appeals and relates to this audience. BD&E ventures far beyond the “viewbook.” We provide schools with comprehensive strategies that advance brand, drive excitement, and help institutions achieve goals.