Brentwood Bank is a community bank located in the South Hills of Pittsburgh. Established in 1922, and recently expanded to four branch locations, it continues to grow and adapt to the needs of its customers. Despite this growth, Brentwood Bank’s core values remain constant. The employees are attentive, helpful, and committed to what they do, but above all else, they are innovative professionals with the ability to deliver customized financial solutions to meet each customer’s unique needs. Since 2012, BD&E’s efforts have focused on a common goal of expanding Brentwood Bank’s reach and engaging with more potential customers in the greater Pittsburgh region.
Brand Identity and Messaging
BD&E developed a new visual identity for Brentwood Bank that played off of its existing brand while also updating the visual elements. With an updated logo and overall new look, we helped Brentwood Bank articulate itself as “The Bank of Choice in the South Hills.” Brentwood Bank’s new look was applied to everything from the branches’ interior design to outdoor signage, billboards, direct mail, and more.
Marketing and Advertising Campaigns
Over the years BD&E has developed comprehensive marketing and advertising campaigns for Brentwood Bank, showcasing its wide array of products as well as its customer-centric way of conducting business. From online banner ads to a direct mail postcard series, and from billboards to radio, these integrated campaigns have been extremely effective at engaging the people of the South Hills. Measuring success is as easy as counting the record number of loans.
BD&E recently developed three 30-second broadcast TV spots for Brentwood Bank. “Family” focuses on how Brentwood Bank is a part of the South Hills community, and truly treats its customers like family; “We Could be Heroes” features a young superhero as she tries to save the world, while Brentwood Bank strives to provide heroic service to all customers; “Bring Us Your Business” focuses on business banking. Brentwood Bank offers the same products and services as the big banks, but does so with exceptional customer service and customized solutions. This spot features long-term business clients of the bank.