Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # BD&E Strategic Branding and Marketing Communications ## Sitemaps - [XML Sitemap](https://bdeusa.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [News](https://bdeusa.com/news/) - Keep up to date on Agency News. - [Fore the Kids](https://bdeusa.com/fore-the-kids/) - [Red, White and Woof](https://bdeusa.com/red-white-and-woof/) - [Giving Pitt’s Innovation Engine a Unified Voice](https://bdeusa.com/giving-pitts-innovation-engine-a-unified-voice/) - [It Feels Like Summer](https://bdeusa.com/it-feels-like-summer/) - [A Century of Excellence](https://bdeusa.com/a-century-of-excellence/) - A Century of Excellence For the past 20 years, BD&E has proudly partnered with TMS International to support its marketing communications initiatives. In honor of TMS’s historic centennial celebration, BD&E developed a comprehensive anniversary branding campaign that includes a custom 100th anniversary logo, a commemorative brochure, website graphics and a series of social media assets. The commemorative - [Oh, the Places You'll Go!](https://bdeusa.com/oh-the-places-youll-go/) - [13 More National Educational Awards](https://bdeusa.com/13-more-national-educational-awards/) - [Put Me In Coach](https://bdeusa.com/put-me-in-coach/) - [Confidence Counts](https://bdeusa.com/confidence-counts/) - [Air Bash](https://bdeusa.com/air-bash/) - [A World-Class Reputation, Redesigned](https://bdeusa.com/a-world-class-reputation-redesigned/) - [Paint the Town Red](https://bdeusa.com/paint-the-town-red/) - [Own Your Future](https://bdeusa.com/own-your-future/) - Own Your Future For the latest TV spots produced for Community College of Allegheny County(CCAC), BD&E bauilt messaging around one simple but critical idea: student empowerment. In the crowded higher-ed landscape, our creative strategy put the spotlight on the individual. “One of a Kind” supports the belief that every student’s path is different—and at CCAC, - [A New Day, A New Dawn](https://bdeusa.com/a-new-day-a-new-dawn/) - [Holly Jolly Christmas](https://bdeusa.com/holly-jolly-christmas/) - [The Gratitude Report](https://bdeusa.com/the-gratitude-report/) - [Water, Land, Life.](https://bdeusa.com/water-land-life/) - [An Amusement Park for the Mind](https://bdeusa.com/an-amusement-park-for-the-mind/) - DRIVE BACK TO 1986 An Amusement Park for the Mind In 1986 when the world-renowned Carnegie Museums became “The Carnegie,” BD&E was tapped to brand the expanding cultural powerhouse. To accomplish this, a quartet of cubes was graphically combined to symbolize its four principal divisions—literature, music, art and natural history. Five years later, in 1991, - [Know Y](https://bdeusa.com/know-y/) - Know Y Since 2023, BD&E has helped shape and define the Youngstown State University brand. Together, we set out to create a unified identity that reflects the determination, grit and pride that define YSU. The result was Know Y—a brand platform that celebrates that drive—where it comes from and what makes it possible, both on - [A Fun Game of Wave Dodging](https://bdeusa.com/a-fun-game-of-wave-dodging/) - A Fun Game of Wave Dodging Every October, my neighborhood fills up with spooky ghosts 👻, witches 🧙🏻 and those terrifying inflatable spiders 🕷️ that wave their legs in the wind. So, I packed my favorite squeaky toy and went to the beach. When I arrived, the air was crisp, the sand was cool beneath - [Driving Brands for 50 Years...Electrifyingly!](https://bdeusa.com/driving-brands-for-50-years-electrifyingly/) - DRIVE BACK TO 1975 Driving Brands for 50 Years…Electrifyingly! One of BD&E’s earliest branding projects in 1975 was a new logo and graphic identity system for Duquesne Light Company. In 2000, Duquesne Light returned to BD&E, asking us to refresh and modernize their entire brand. Both brand rollouts included a full suite of assets, from - [Good as (Gustie) Gold](https://bdeusa.com/good-as-gustie-gold/) - [The Nose Knows](https://bdeusa.com/the-nose-knows/) - [Celebrating a Legacy. Launching a Brand.](https://bdeusa.com/celebrating-a-legacy-launching-a-brand/) - [Branding A Landmark Destination](https://bdeusa.com/branding-a-landmark-destination/) - [Living with Purpose](https://bdeusa.com/living-with-purpose/) - DRIVE BACK TO 2018 Living with Purpose In 2018, BD&E developed an integrated marketing campaign specifically highlighting the successful outcomes of recent “Gustie” graduates. This campaign hinged on 11 video biographies and was extended through print, digital and website executions.⁠ The feature video is a fast-paced, 30-second spot teasing the entire campaign. Since 2009, we - [Focused On Occupational Therapists](https://bdeusa.com/focused-on-occupational-therapists-2/) - [Bark-to-School](https://bdeusa.com/bark-to-school/) - [One Train of Thought](https://bdeusa.com/one-train-of-thought/) - [Life Is a Highway](https://bdeusa.com/life-is-a-highway/) - [Awards on Awards on Awards at BD&E](https://bdeusa.com/awards-on-awards-on-awards-at-bde/) - [Salute, Sit and Stay!](https://bdeusa.com/salute-sit-and-stay/) - [Lighting the Way for 15 Years](https://bdeusa.com/lighting-the-way-for-15-years/) - [Prehistoric Pour](https://bdeusa.com/prehistoric-pour/) - [The Eagle Soars](https://bdeusa.com/the-eagle-soars/) - [Three Programs. One Unstoppable Campaign.](https://bdeusa.com/three-programs-one-unstoppable-campaign/) - [Golden Girl](https://bdeusa.com/golden-girl/) - [Driving Brands for 50 Years…Salubriously](https://bdeusa.com/driving-brands-for-50-years-salubriously/) - [Driving Brands for 50 Years…Heroically!](https://bdeusa.com/driving-brands-for-50-years-heroically/) - [Courageous Canines](https://bdeusa.com/courageous-canines/) - [National Best of Show +20 Additional Awards](https://bdeusa.com/national-best-of-show-plus-20-additional-awards/) - [Making a Difference](https://bdeusa.com/making-a-difference/) - [Bash to the Future](https://bdeusa.com/bash-to-the-future/) - [Driving Brands for 50 Years](https://bdeusa.com/driving-brands-for-50-years/) - [Christmas Shine](https://bdeusa.com/christmas-shine/) - [BD&E Wins Big ... Again!](https://bdeusa.com/bde-wins-big-again-2/) - [A Dog-Safe Celebration](https://bdeusa.com/a-dog-safe-celebration/) - [To the Rescue](https://bdeusa.com/to-the-rescue/) - [Brand New Space](https://bdeusa.com/brand-new-space/) - [Roasted in Pittsburgh](https://bdeusa.com/roasted-in-pittsburgh/) - [Happy National Dog Day](https://bdeusa.com/happy-national-dog-day/) - [Seeing It Come Full Circle](https://bdeusa.com/seeing-it-come-full-circle/) - [Paws on Paper](https://bdeusa.com/paws-on-paper/) - [A Summer Campaign That Turns Up the Heat](https://bdeusa.com/a-summer-campaign-that-turns-up-the-heat/) - [BP&T (aka Bash, Pearl & Treats)](https://bdeusa.com/bpt-aka-bash-pearl-treats/) - [My Pal Pearl](https://bdeusa.com/my-pal-pearl/) - [Paws-itively Perfect: Unveiling Trocaire College's Vet Tech Program](https://bdeusa.com/paws-itively-perfect-unveiling-trocaire-colleges-vet-tech-program/) - [Make It More.](https://bdeusa.com/make-it-more/) - [Living Up to My Name](https://bdeusa.com/living-up-to-my-name/) - [Living Proof](https://bdeusa.com/living-proof/) - [Puppy Rain](https://bdeusa.com/puppy-rain/) - [National Best of Show +20 Additional Awards](https://bdeusa.com/national-best-of-show-20-additional-awards/) - [An Easter Tail](https://bdeusa.com/an-easter-tail/) - [Focused On Occupational Therapists](https://bdeusa.com/focused-on-occupational-therapists/) - [Love Pawsitively](https://bdeusa.com/love-pawsitively/) - [Golden Resolutions](https://bdeusa.com/golden-resolutions/) - [Driving the Driven](https://bdeusa.com/driving-the-driven/) - [A Merry Christmas](https://bdeusa.com/merry-christmas/) - [BD&E Wins Big...Again!](https://bdeusa.com/bde-wins-big-again/) - [I'm Every Woman](https://bdeusa.com/im-every-woman/) - [Get to Know Y](https://bdeusa.com/get-to-know-y/) - [Holding Down the Fort](https://bdeusa.com/holding-down-the-fort/) - [Pawst, Present, and Future](https://bdeusa.com/pawst-present-and-future/) - [The Puck Drops Here (Again!)](https://bdeusa.com/the-puck-drops-here-again/) - [Embracing Sensory Therapies](https://bdeusa.com/embracing-sensory-therapies/) - [Climbing the Ladder](https://bdeusa.com/climbing-the-ladder/) - [Brand Drives Everything](https://bdeusa.com/brand-drives-everything/) - [Gather. Connect. Thrive.](https://bdeusa.com/gather-connect-thrive/) - [Cruising Into Summer](https://bdeusa.com/cruising-into-summer/) - [What's Green is Golden](https://bdeusa.com/whats-green-is-golden/) - [Summer Bash](https://bdeusa.com/summer-bash/) - [Young at Bark](https://bdeusa.com/young-at-bark/) - [Expect an Expert](https://bdeusa.com/expect-an-expert-2/) - [It's Raining Awards at BD&E](https://bdeusa.com/its-raining-awards-at-bde/) - [Made in the USA](https://bdeusa.com/made-in-the-usa/) - [Best of Show + 18 National Awards!](https://bdeusa.com/best-of-show-18-national-awards/) - [Pulling Out the Stops](https://bdeusa.com/pulling-out-the-stops/) - 2022 found Robert Morris University with a new president, a supercharged vision, and the vital need to better tell its story. RMU sits in a market with several acclaimed higher education institutions in its backyard, - [Treating Myself](https://bdeusa.com/treating-myself/) - February is all about love, but who says you can’t love yourself? That is why I decided to indulge in some self-care and buy myself a BarkBox. (I like to think of it as my reward for obeying the “No dogs in the conference room” rule this month…for the most part.) - [Bringing Home the Gold, Silver and Bronze](https://bdeusa.com/bringing-home-the-gold-silver-and-bronze/) - [New Year, New Goals](https://bdeusa.com/new-year-new-goals/) - [Holiday Whobilation!](https://bdeusa.com/holiday-whobilation/) - [Where Teaching Still Matters](https://bdeusa.com/where-teaching-still-matters/) - [Beach Baby Bash](https://bdeusa.com/beach-baby-bash/) - [Agents of Change](https://bdeusa.com/agents-of-change/) - [Happy Halloween?](https://bdeusa.com/happy-halloween/) - [Act Out and Apply](https://bdeusa.com/act-out-and-apply/) - [Welcome Fall](https://bdeusa.com/welcome-fall/) - [Shared Success](https://bdeusa.com/shared-success/) - [Dog Nation](https://bdeusa.com/dog-nation/) - [Tradition Runs Thick](https://bdeusa.com/tradition-runs-thick/) - [Just Keep Swimming](https://bdeusa.com/just-keep-swimming/) - [Take Another Look at CCAC](https://bdeusa.com/take-another-look-at-ccac/) - [Fetching Up Summer Fun](https://bdeusa.com/fetching-up-summer-fun/) - [Showing the World](https://bdeusa.com/showing-the-world/) - [Top Dog Internship](https://bdeusa.com/top-dog-internship/) - [$12.25B in Financial Losses Prevented](https://bdeusa.com/12-25b-in-financial-losses-prevented/) - [Simply Irresistible](https://bdeusa.com/simply-irresistible/) - [WIN-WIN X 18 National Awards](https://bdeusa.com/win-win-x-18-national-awards/) - At BD&E, we don’t set out to win awards. Instead, we focus on delivering great results for our clients—but it sure is nice when the two converge! And when it happens in the highly competitive advertising marketplace, it’s even sweeter. - [We Can Do It!](https://bdeusa.com/we-can-do-it/) - [Creating Life-Altering Space](https://bdeusa.com/creating-life-altering-space/) - [Have a Heart](https://bdeusa.com/have-a-heart/) - [Passion, Perseverance & Grit](https://bdeusa.com/passion-perseverance-grit/) - [Let It GO!](https://bdeusa.com/let-it-go/) - [Commemorating a Vision](https://bdeusa.com/commemorating-a-vision/) - [Christmas Time is Here](https://bdeusa.com/christmas-time-is-here/) - [The Power of Napping](https://bdeusa.com/the-power-of-napping/) - [Careers of Achievement, Lives of Purpose.](https://bdeusa.com/careers-of-achievement-lives-of-purpose/) - [Working Like a Dog](https://bdeusa.com/working-like-a-dog/) - [Happy Howl-O-Ween](https://bdeusa.com/happy-howl-o-ween/) - [Launching a Celebration](https://bdeusa.com/launching-a-celebration/) - [Going the Distance](https://bdeusa.com/going-the-distance/) - [National (Top) Dog Day](https://bdeusa.com/national-top-dog-day/) - [A Tour de Force](https://bdeusa.com/a-tour-de-force/) - [Going for the Gold(en)](https://bdeusa.com/going-for-the-golden/) - [Branding with Confidence](https://bdeusa.com/branding-with-confidence/) - [Born to Run](https://bdeusa.com/born-to-run/) - [Because of the Brave](https://bdeusa.com/because-of-the-brave/) - [What's in a Name?](https://bdeusa.com/whats-in-a-name/) - [Active Learning in a Digital World](https://bdeusa.com/active-learning-in-a-digital-world/) - [New Kid on the Block](https://bdeusa.com/new-kid-on-the-block/) - [RECOLOR The World](https://bdeusa.com/recolor-the-world/) - [Bringing Home the Gold...and Silver](https://bdeusa.com/bringing-home-the-gold-and-silver/) - [A Reason to Wag](https://bdeusa.com/a-reason-to-wag/) - [Flexibility, Function and Focus](https://bdeusa.com/flexibility-function-and-focus/) - [A Long Cold Lonely Winter](https://bdeusa.com/a-long-cold-lonely-winter/) - [Goodwill to All](https://bdeusa.com/goodwill-to-all/) - [Give Thanks With A Grateful Heart](https://bdeusa.com/give-thanks-with-a-grateful-heart/) - [This Is Rocket Science](https://bdeusa.com/this-is-rocket-science/) - [Autumn Gold](https://bdeusa.com/autumn-gold/) - [Real-Life Solutions for Seniors](https://bdeusa.com/real-life-solutions-for-seniors/) - [Party Animals](https://bdeusa.com/party-animals/) - [Learn More. Stress Less.](https://bdeusa.com/learn-more-stress-less/) - [Canis Major](https://bdeusa.com/canis-major/) - [Fighting Scots Stepped Up!](https://bdeusa.com/fighting-scots-stepped-up/) - [Weekend Getaway](https://bdeusa.com/weekend-getaway/) - [Bringing the Virtual Classroom to Life](https://bdeusa.com/bringing-the-virtual-classroom-to-life/) - [Be True to Yourself!](https://bdeusa.com/be-true-to-yourself/) - [Graduating with Virtual Style](https://bdeusa.com/graduating-with-virtual-style/) - [Let's Get This Party Started!](https://bdeusa.com/lets-get-this-party-started/) - [A Big, Immediate "Thank You!"](https://bdeusa.com/a-big-immediate-thank-you/) - [My First Birthday and Nowhere To Go](https://bdeusa.com/my-first-birthday-and-nowhere-to-go/) - [Here to Help—Remotely](https://bdeusa.com/here-to-help-remotely/) - [Everything Is Hard Before It Is Easy](https://bdeusa.com/everything-is-hard-before-it-is-easy/) - [Creating a Life-Altering Simulation](https://bdeusa.com/creating-a-life-altering-simulation/) - [Passion, Perseverance and Grit](https://bdeusa.com/passion-perseverance-and-grit/) - [New Year, New Me!](https://bdeusa.com/new-year-new-me/) - [I'm All Toasty Inside](https://bdeusa.com/im-all-toasty-inside/) - [Pioneering Pittsburgh's New Workforce](https://bdeusa.com/pioneering-pittsburghs-new-workforce/) - [A Thankful Heart](https://bdeusa.com/a-thankful-heart/) - [Bash's Public Service Announcement](https://bdeusa.com/bashs-public-service-announcement/) - [Thomas More University—Rebranded](https://bdeusa.com/thomas-more-university-rebranded/) - [Trusted Advice Since 1957](https://bdeusa.com/trusted-advice-since-1957/) - [First Day of School](https://bdeusa.com/first-day-of-school/) - [Golden Retriever Pool Party](https://bdeusa.com/golden-retriever-pool-party/) - [$225 Million Campaign](https://bdeusa.com/225-million-campaign/) - [BD&E Boosts Education Practice](https://bdeusa.com/bde-boosts-education-practice/) - [Gold Rush](https://bdeusa.com/gold-rush/) - [New Alumni Relations Magnet](https://bdeusa.com/new-alumni-relations-magnet/) - [Expertise. Focus. Service.](https://bdeusa.com/expertise-focus-service/) - [Value Beyond Dispute](https://bdeusa.com/value-beyond-dispute/) - [Ten Years of Excellence](https://bdeusa.com/ten-years-of-excellence/) - [Expect an Expert](https://bdeusa.com/expect-an-expert/) - [Four More National Awards](https://bdeusa.com/four-more-national-awards/) - [BD&E Wins National Best of Show](https://bdeusa.com/bde-wins-national-best-of-show/) - [The City of Organ Donor Champions](https://bdeusa.com/the-city-of-organ-donor-champions/) - [10 Years and Growing](https://bdeusa.com/10-years-and-growing/) - [The Bank of Choice in the South Hills](https://bdeusa.com/the-bank-of-choice-in-the-south-hills/) - [Educating the Complete Lawyer](https://bdeusa.com/educating-the-complete-lawyer/) - [Defending Against Cybercrime Worldwide](https://bdeusa.com/defending-against-cybercrime-worldwide/) - [We See Tomorrow](https://bdeusa.com/we-see-tomorrow/) - [Hearing the Voice of a Brand](https://bdeusa.com/hearing-the-voice-of-a-brand/) - [The Heart of a Successful Company](https://bdeusa.com/the-heart-of-a-successful-company/) - [For Those Who Strive](https://bdeusa.com/for-those-who-strive/) - [125 Years of Expertise](https://bdeusa.com/125-years-of-expertise/) - [Yes, We Did!](https://bdeusa.com/yes-we-did/) - [BD&E Wins National Best of Show...Again!](https://bdeusa.com/bde-wins-national-best-of-show-again/) - [Proud Past, Promising Future](https://bdeusa.com/proud-past-promising-future/) - [Getting to Work](https://bdeusa.com/getting-to-work/) - [Banking Like Family](https://bdeusa.com/banking-like-family/) - [A Night 125 Years in the Making](https://bdeusa.com/a-night-125-years-in-the-making/) - [Embracing Social Media](https://bdeusa.com/embracing-social-media/) - [A Brand for Life](https://bdeusa.com/a-brand-for-life/) - [STEM Up to Your Success](https://bdeusa.com/stem-up-to-your-success/) ## Pages - [Home](https://bdeusa.com/) - BD&E is a strategic branding and marketing communications firm that specializes in corporate and institutional branding. - [Clients](https://bdeusa.com/clients/) - BD&E client list includes Alcoa, BNY Mellon, Carnegie Mellon University, Fairmont Hotels & Resorts, Federated, Fidelity Investments, Franklin & Marshall College, GoodYear, Heinz, Merrill, Pitt, PNC, PPG, UPMC, Wabtec, and West Virginia University. - [Practice Areas](https://bdeusa.com/practice-areas/) - BD&E has strategic branding consultants with expertise in specific practice areas—Education, Financial, Nonprofit and Corporate. - [Our Work](https://bdeusa.com/our-work/) - Our work includes Research & Analytics, Brand Positioning & Messaging, Identity Development, Brand Launch Strategy & Planning, Media Planning & Placement, Social Media Strategy, Integrated Marketing Campaigns, Advertising, Web Design & Development, User Experience Design, Print Design & Production, Content Strategy & Creation, Video Development - [RECOLOR Paints Brand Development Story](https://bdeusa.com/recolor-paints-brand-development-story/) - [Presbyterian College Brand Strategy Story](https://bdeusa.com/presbyterian-college-brand-strategy-story/) - [Southpaw Website Story](https://bdeusa.com/southpaw-website-story/) - BD&E built a new e-commerce website and redesigned print catalogs that better reflected the quality, care and professionalism of the products they manufacture. - [Tristate Capital 10th Anniversary Story](https://bdeusa.com/tristate-capital-10th-anniversary-story/) - Based on a theme of relationships, BD&E produced a commemorative video tracing the history of the TriState Capital and highlighting its successful company culture. - [Edinboro Admissions Story](https://bdeusa.com/edinboro-admissions-story/) - "For Those Who Strive" describes the type of student Edinboro University is looking to attract and who will thrive on their campus. - [What We Do](https://bdeusa.com/what-we-do/) - Our job is to help organizations define both who they are and what they want to become. That’s the start of our Strategic Branding and Marketing Communications process. - [Robert Morris University Brand Strategy Story](https://bdeusa.com/robert-morris-university-brand-strategy-story/) - [Youngstown State University Brand Strategy Story](https://bdeusa.com/youngstown-state-university-brand-strategy-story/) - [Heinz Field Story](https://bdeusa.com/heinz-field-story/) - BD&E used its experience with the Heinz brand to quickly develop a strategy for the new Heinz Field identity. - [Trocaire Website Story](https://bdeusa.com/trocaire-website-story/) - [Bethany College Website Story](https://bdeusa.com/bethany-college-website-story/) - [Youngstown State University Foundation Story](https://bdeusa.com/youngstown-state-university-foundation-story/) - [TriState Capital Access TSC Video Story](https://bdeusa.com/tristate-capital-access-tsc-video-story/) - [Who We Are](https://bdeusa.com/who-we-are/) - We believe Brand Drives Everything. - [acaa](https://bdeusa.com/acaa/) - [Gustavus Story](https://bdeusa.com/gustavus-story/) - BD&E was able to combine that brand positioning, with current alumni outcomes, to create powerful new enrollment marketing tools, resulting in considerably higher yield for accepted students. - [Henderson Brothers 125th Anniversary Celebration Story](https://bdeusa.com/henderson-brothers-125th-anniversary-celebration-story/) - Included was a new logo strategically designed by BD&E to commemorate the anniversary which also became the new corporate logo moving forward. - [Detroit Mercy Brand Strategy Story](https://bdeusa.com/detroit-mercy-brand-strategy-story/) - BD&E helped develop a new comprehensive brand that communicated Detroit Mercy's identity and reflected the University's core values. - [Gleason Story](https://bdeusa.com/gleason-story/) - BD&E created the brandline “Value Beyond Dispute” because not only is Gleason the ultimate authority on valuation but it consistently provides significant value to its clients. - [Henderson Brothers Website Story](https://bdeusa.com/henderson-brothers-website-story/) - BD&E created the new brandline “Expect an Expert” which became the foundation of an integrated marketing campaign targeted to business executives. - [Say Hello](https://bdeusa.com/say-hello/) - We'd love to work with you! Please reach out to BD&E. - [Sven de Jong](https://bdeusa.com/sven-de-jong/) - Sven de Jong brings 16 years of higher education experience to BD&E, having served at both public and private institutions. - [Kris Martinez](https://bdeusa.com/kris-martinez/) - Kristina Martinez is Executive Vice President, Creative Director, and a principal owner of the firm, with more than 30 years at BD&E. - [Jeff Flick](https://bdeusa.com/jeff-flick/) - Jeff Flick is President and CEO of BD&E. Over the past 38 years, Jeff has been the strategic lead on comprehensive branding and marketing communications programs. ## Portfolio - [Watson Institute Brand Identity](https://bdeusa.com/portfolio/watson-institute-brand-identity/) - CLIENT The Watson Institute PROJECT Brand Strategy Development PRACTICE AREA Education SERVICES PROVIDED Brand Positioning & Messaging Identity Development Brand Launch Strategy & Planning Print Design & Production Content Strategy & Creation Exceptional Children Achieving Exceptional Results By implementing an institutional branding strategy, BD&E established a cohesive identity to embody all that The Watson Institute - [Bethany College Website](https://bdeusa.com/portfolio/bethany-college-website/) - CLIENT Bethany College PROJECT Website Development PRACTICE AREA Education SERVICES PROVIDED Web Design & Development User Experience Design Brand Positioning & Messaging Research & Analytics Prospective student focused website. What should your website emphasize? What are users most looking for and how can you make that information accessible and compelling? Different stakeholders answer those questions - [Tristate Capital 10th Anniversary](https://bdeusa.com/portfolio/tristate-capital-10th-anniversary/) - BD&E comprehensively branded TriState Capital's 10th Anniversary, which was integrated through all aspects of a six-city celebration of events. - [Presbyterian College Brand Strategy](https://bdeusa.com/portfolio/presbyterian-college-brand-strategy/) - CLIENT Presbyterian College PROJECT Brand Development and Implementation PRACTICE AREA Education SERVICES PROVIDED Research & Analytics Brand Positioning & Messaging Identity Development Brand Launch Strategy & Planning Web Design & Development User Experience Design Print Design & Production Content Strategy & Creation Video Development BD&E Comprehensively Branded and Positioned Presbyterian College for Continued Growth and - [RECOLOR Paints](https://bdeusa.com/portfolio/recolor-paints/) - RECOLOR® was born out of a mission to tackle the staggering volume of paint waste in the United States—estimated in the tens of millions of gallons annually. - [Edinboro Admissions](https://bdeusa.com/portfolio/edinboro-admissions/) - BD&E’s research found that there’s a certain trait that defines the entire Edinboro community. It’s a place "For Those Who Strive". - [Henderson Brothers 125th Anniversary Celebration](https://bdeusa.com/portfolio/henderson-brothers-125th-anniversary-celebration/) - Henderson Brothers was looking for a unique and dynamic way to celebrate 125 years of expert service. BD&E created a visual identity and managed all components of a gala event. - [Youngstown State University Foundation](https://bdeusa.com/portfolio/youngstown-state-university-foundation/) - CLIENT Youngstown State University Foundation PROJECT Comprehensive Campaign PRACTICE AREA Education SERVICES PROVIDED Naming Identity Design Brochure Design and Development Direct Mail Book Design and Production Realizing a vision of tomorrow. Youngstown State University Foundation was launching a new comprehensive campaign to raise $100 million. The largest in institutional history, the campaign’s significance was critical - [Detroit Mercy Brand Strategy](https://bdeusa.com/portfolio/detroit-mercy-brand-strategy/) - BD&E comprehensively repositioned Detroit Mercy by introducing a new name, logo, brandline, admissions collateral and media campaign. - [Heinz Field](https://bdeusa.com/portfolio/heinz-field/) - BD&E built a visual identity that provided powerful reinforcement for the Heinz brand. That identity became so much more than a brandmark and signage throughout the stadium. - [Trocaire Website](https://bdeusa.com/portfolio/trocaire-website/) - CLIENT Trocaire College PROJECT Website Development PRACTICE AREA Education SERVICES PROVIDED Web Design & Development User Experience Design Brand Positioning & Messaging Research & Analytics Careers of Achievement, Lives of Purpose. A website serves as an organization’s front door to the world. It must be welcoming, engaging and accessible while conveying the brand essence of the - [TriState AccessTSC Quickstart Video](https://bdeusa.com/portfolio/tristate-access-tsc-quickstart-video/) - CLIENT TriState Capital Bank PROJECT Promotional Video PRACTICE AREA Financial Services SERVICES PROVIDED Brand Positioning and Messaging Video Development Integrated Marketing Campaign Product Launch Strategy and Planning Marketing Plan Digital evolution. Traditional loan processes within TriState Capital Bank needed to evolve to meet the emerging digital expectations of its customers. Nationally known as a pioneer - [Youngstown State University Brand Strategy](https://bdeusa.com/portfolio/youngstown-state-university-brand-strategy/) - CLIENT Youngstown State University PROJECT Brand Strategy PRACTICE AREA Education SERVICES PROVIDED Research & Analytics Brand Positioning & Messaging Brand Launch Strategy & Planning Integrated Marketing Campaigns Advertising Print Design & Production Content Strategy & Creation Video Development Do You Know Y? Youngstown State University needed no introduction to those in Northeastern Ohio. Having been - [Gleason Brand Strategy](https://bdeusa.com/portfolio/gleason-brand-strategy/) - BD&E strategically repositioned Gleason by introducing a new name, logo, brandline and website. All helping to communicate the national scale, scope and expertise provided by Gleason. - [Gustavus Brand Narrative](https://bdeusa.com/portfolio/gustavus-brand-narrative/) - “Make Your Life Count” was an articulation of the Gustavus core values of excellence, community, justice, service and faith. - [Southpaw Website](https://bdeusa.com/portfolio/southpaw-website/) - BD&E worked with Southpaw to develop a new brand identity and marketing strategy, including a new e-commerce website and print catalogs. - [Robert Morris University Brand Strategy](https://bdeusa.com/portfolio/robert-morris-university-brand-strategy/) - CLIENT Robert Morris University PROJECT Brand Strategy PRACTICE AREA Education SERVICES PROVIDED Research & Analytics Brand Positioning & Messaging Brand Launch Strategy & Planning Media Planning & Placement Social Media Strategy Integrated Marketing Campaigns Advertising Print Design & Production Content Strategy & Creation Video Development UNSTOPPABLE Robert Morris University exists to help students find their ## Categories - [Social Media Strategy](https://bdeusa.com/category/social-media-strategy/) - [Design](https://bdeusa.com/category/design/) - [Marketing](https://bdeusa.com/category/marketing/) - [Branding](https://bdeusa.com/category/branding/) - [Agency News](https://bdeusa.com/category/agency-news/) - [Nonprofit](https://bdeusa.com/category/nonprofit/) - [Education](https://bdeusa.com/category/education/) - [Corporate](https://bdeusa.com/category/corporate/) - [Small Business](https://bdeusa.com/category/small-business/) - [Digital Marketing](https://bdeusa.com/category/marketing/digital-marketing/) - [Content Marketing](https://bdeusa.com/category/marketing/content-marketing/) - [Financial Services](https://bdeusa.com/category/financial-services/) - [Advertising](https://bdeusa.com/category/advertising/) - [TV Advertising](https://bdeusa.com/category/advertising/tv-advertising/) - [Digital Advertising](https://bdeusa.com/category/advertising/digital-advertising/) - [Radio Advertising](https://bdeusa.com/category/advertising/radio-advertising/) - 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