Park University, founded in 1875, is an independent, private university with its flagship campus located on its historic site in Parkville, Missouri. Park University currently enjoys a distinguished position in higher education as a growing entrepreneurial institution with 40 campus centers in 21 states including an extensive online degree program. BD&E developed the brand position and a suite of marketing materials including TV and radio advertising to communicate the brand position, “One University. Your World.” The message conveyed is that one university can provide: a world of opportunity, a world of diversity, a world of discovery. And that this one university can make a world of difference — in your world.
Park University has a 130-year history of providing quality liberal arts education to academically qualified students of all social, economic and ethnic backgrounds. Students thrive at Park in a unique environment that helps them reach their goals. BD&E developed a suite of marketing materials that articulates the message of opportunity and achievable possibilities to all students.
TV Advertising Campaign
BD&E developed a television campaign to attract adult learners. The approach presents the affordable and achievable path to degree completion through Park’s online program.
To view additional video samples, wander over to the official BD&E YouTube Channel.
Outdoor and Radio Advertising
BD&E developed outdoor creative and broadcast advertising to extend the reach of the television campaign to attract adult learners. The approach presents the affordable and achievable path to degree completion through Park’s online program.