With more than 45,000 students, the Community College of Allegheny County (CCAC) is the largest provider of educational services in western Pennsylvania. With in-demand career program offerings, dedicated faculty and flexible class times and locations, CCAC is committed to student success.
BD&E developed a comprehensive recruitment advertising campaign that included television, radio and online media. Working closely with the CCAC marketing communications team, the campaign works in conjunction with admissions collateral and social media content to boost overall brand awareness and to encourage interested students to enroll.
TV Advertising: Success
Enrollment campaign television advertising (:30 spot), highlighting how CCAC helps students achieve education and career success.
TV Advertising: Convenience
Enrollment campaign television advertising (:15 spot), highlighting convenient locations, online and hybrid class offerings and affordability, featuring CCAC President Dr. Quintin Bullock.
TV Advertising: Transfer
Enrollment campaign television advertising (:15 spot), highlighting in-demand program offerings and ease of transferring credits to a four-year institution.
To view additional video samples, wander over to the official BD&E YouTube Channel.