Jeff Flick | President and CEO


Jeff Flick is President and CEO of BD&E. Working in the marketing communications field for more than 30 years, he has been the project manager for comprehensive branding, identity, and marketing communications programs for a variety of publicly-traded corporations ranging from PPG Industries, a FORTUNE 200 corporation with $15.4 billion in annual revenue; to Federated Investors, a financial services company with $356 billion in assets under management; to relatively young corporations such as ExOne, a $44 million additive manufacturing company.

In addition, he has been the senior consultant responsible for development and implementation of comprehensive branding strategies for over 35 colleges, universities, and large non-profit organizations located throughout the United States.

Jeff has lectured on branding, corporate identity, and graphic design for both graduate and undergraduate programs at Bethany College, Carnegie Mellon University, Chatham University, Duquesne University, Geneva College, La Roche College, Point Park University, Robert Morris University, University of Pittsburgh, and West Virginia University.

Jeff is the chairman of the board of trustees for The Watson Institute and a member of the board of trustees for the Snee-Reinhardt Charitable Foundation. He has previously served as a trustee for The Sports Legacy Foundation and on the board of directors for the Pittsburgh Chapter of the Business Marketing Association.

A cum laude graduate of Bethany College in West Virginia, Jeff holds a Bachelor of Arts degree in communications with a concentration in graphic design. In addition, he has taken postgraduate course work at Rochester Institute of Technology, and earned the professional designation of Certified Business Communicator from the International Business Marketing Association.

“We love that Pittsburgh is our home base, and right now I can’t think of a better place to be. Today, as BD&E has become a national marketing communications firm that specializes in corporate and institutional branding, 85% of our business is outside of Pittsburgh. That means that I do a lot of traveling, which is another great way to spread the word about what we do. We have a national, often international, perspective that flows through our office and all of our work. I’m proud of that.”


Kristina Martinez | Executive Vice President


Kristina Martinez, Executive Vice President, Creative Director, and a principal owner with the firm, has more than 30 years of design, marketing, branding, and communications experience. Her career as part of BD&E’s creative team spans 28 years.

Kristina has successfully designed comprehensive branding and identity projects, publications, and websites for publicly traded corporations, educational institutions, and large nonprofit organizations. Some of the varied clients that she has had the opportunity to work with are: Alcoa; Bethany College; Gustavus Adolphus College; PNC Financial Services; UPMC; H.J. Heinz Company; Henderson Brothers; Heinz Field and The Pittsburgh Steelers; Gateway Health Plan; Presbyterian College; TriState Capital Bank; and Western Pennsylvania Conservancy.

Her designs have been published in Communication Arts magazine, Graphic Design U.S.A., and PRINT magazine. Other awards include gold awards in the Collegiate Advertising Awards; gold, silver, and bronze awards in the Higher Education Marketing Report’s Digital Marketing and Educational Adverting Awards; Women in Communications; IABC Golden Triangle; Mead Top 60; and gold and silver awards in the ARC (Annual Report Conference, NYC).

“I would say that the guiding principle behind my creative philosophy is digging deep. I want to find that ‘thing’ … otherwise it’s just decorating. When a client says, ‘You really get us,’ it means we listen, and then the hard work begins.”


Tamara Lee DiPalma | Vice President


Tamara Lee DiPalma is Vice President, Production & Technology at BD&E. With more than 25 years of wide-ranging experience, from programming to print to video, she is unlike any agency production manager you’ve ever met.

Of course she possesses all the skills you would normally expect a guru to have: managing production with a thorough understanding of the customers’ expectations, a creative yet analytical approach to problem solving, a critical eye for design and color consistency, and a tireless drive to do whatever it takes to get the job done well — and on budget. But what you might not expect is that she is also a valuable asset to BD&E (and our clients) at the design end of projects, lending creative thought that ultimately results in a smoother ride.

Tamara’s skill set comes from having spent 10 years at Hoechstetter Printing as a supervisor and pre-press technical advisor. While there, she led the in-house training effort, implemented online ordering systems, and was in charge of off-site client education as digital production methods came of age. Tamara thoroughly understands all phases of the production process to a degree that can only be appreciated when a problem arises and you discover that she already has it all figured out.

In her spare time she manages all of our digital and computing needs, along with Bella, BD&E’s company mascot and golden retriever extraordinaire.

“Although I play many roles at BD&E, my favorite is problem solving. There’s a certain satisfaction in offering a creative solution, or better yet, an unexpected solution.”


Kirk Littell | Vice President


Kirk Littell is Vice President, Creative at BD&E. Kirk has more more than 20 years of experience developing creative solutions for a diverse client mix. He has worked with the University of Detroit Mercy, Bethany College, Washington & Jefferson College, UPMC, H.J. Heinz Company, Federated, Coca-Cola, The Gateway Engineers, Urban Design Associates, Urban Redevelopment Authority of Pittsburgh, ExOne, Gateway Health, Allied Insurance Brokers, Duncan Financial Group, and the Grable Foundation — to name a few.

His professional work has won him design honors on both a local and national level. The ultimate compliment was winning an American Institute of Graphic Arts Best of Show Award, as voted by his peers.

Kirk received his Bachelor of Fine Arts degree in Graphic Design and Illustration from the School of Art at Kent State University. Out of the office, you will probably find him on a soccer field or hiking up a mountain.

“There are so many elements and people involved when BD&E begins work on a project. Both internally, and externally on the client side, you need to listen to everyone’s input. No person is smarter than all of us working together–so that’s real power.”


Bella | Top Dog, Client Relations


Bella runs a tight ship at BD&E headquarters. When she isn’t napping, she greets visitors, plays with her toys, or wags her tail. She is BD&E’s spirit animal, showing us the way to stay grounded and de-stressed so that we can work hard for our clients. Bella believes in kibble and long walks on the beach. She invites you to stop in at BD&E’s offices to say “hello.”

“May I have a cookie, please?”